Mistake 1 – Neglecting On-page Optimization:
I think more people are beginning to understand the importance of on-page optimization when it comes to ranking their web pages. With so much focus on keywords and link building though, often I see webmasters focusing too heavily on the “off page” stuff, without realizing what they do “on” their website is just as important. Proper internal linking, keyword density, LSI, image text, no follow tags, just to name a few, are also very important to search engines. There are free plugins available to help you with a lot of this stuff, so do your due diligence and implement whatever strategies need be.
Mistake 2 – Freaking Out When Rankings Plummet:
Go onto any internet marketing forum and you will see this every single time. People are literally freaking out when they see their rankings drop. Most often this is due to a thing we call the Google dance....